Boutique La Vie en Rose Inc. is a Canadian lingerie retailer headquartered in Montreal, Quebec. The brand produces and sells a range of undergarments, sleepwear, and swimwear aimed at women in the 25-55 age group. Since 2003, La Vie en Rose also offered underwear, sleepwear, loungewear and swimwear for men under the brand name \
La Vie en Rose