Kwik Trip/Kwik Star is a chain of convenience stores founded in 1965 with locations throughout Wisconsin and Minnesota under the name Kwik Trip, and in Iowa under the name Kwik Star (to avoid confusion with QuikTrip). The company also operates stores under the name Hearty Platter, Tobacco Outlet Plus, and Kwik Trip/Kwik Star Express. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin.Unlike many other convenience store chains, the company is vertically integrated across most of its product lines. It carries bag/pitcher milk and orange juice in pouches under the Nature's Touch brand via its in-house dairy. Kwik Trip also has an internal bakery operation which provides sliced and wrapped bread, doughnut and muffin products to its stores, along with a store brand snack line under the \
Kwik Trip