Miniso (simplified Chinese: \u540d\u521b\u4f18\u54c1; traditional Chinese: \u540d\u5275\u512a\u54c1; pinyin: M\u00edngchu\u00e0ng Y\u014dup\u01d0n; Hepburn: Meis\u014d Y\u016bhin; stylized MINISO) is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. Founded in 2011 by Chinese entrepreneur Ye Guofu, the company is headquartered in Guangzhou, China under their Chinese holding company Aiyaya. In 2016, the company's sales revenue reached $1.5 billion, up from $769.9 million one year previous.Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Oceania, Africa, North America, and South America. It had plans in 2015 to eventually open 6,000 stores worldwide.
Miniso