Roots Ltd. or Roots Canada (doing business as Roots) is a publicly held Canadian brand that sells apparel, leather bags, small leather goods, footwear, active athletic wear, and home furnishings. The company was founded in 1973 by Michael Budman and Don Green.\nTheir design centre and leather factory are located in Toronto, Ontario. Roots employs 2,000 people in Canada. Roots factories exist globally and the factories are not disclosed by the parent company. As of May 2013, Roots was operating 210 stores in Canada, the United States, and Asia, and ships its products to 50 countries with online ordering.\nRoots started using the beaver logo in 1985 with the launch of their athletic brand. The logo was designed in the 1970s and features the illustration by Heather Cooper with the company name below it set in the Cooper font, created by Oswald Cooper in 1919.
Roots